This means that audiences are not just watching a story unfold before their eyes, they are in the story. Sure, it is easy to get immersed in a good book or film, but video games have a quality that allows them to remain unbeaten compared to other popular forms of media they are interactive.
Video games are a very special kind of media in that they are unmatched when it comes to the immersion that audiences can experience when engaging with them.
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